1. Incredible speed
Time is money. Load times are the greatest enemy of mobile e-commerce, especially in the case of B2B e-commerce. Users expect images and information to be instantly available. If the data is slow to load, then they simply abandon the purchase.
2. Always-on availability
Just like B2C customers, professional buyers want always-on access to the entire range of products, including stock levels, delivery times and catalogues, regardless of whether they are online or offline.
3. Efficient search
Search is particularly important in B2B e-commerce. Professional buyers tend to be much more targeted in their approach than end consumers. For example, they may search on the item number or view a summary of frequently/recently purchased items. It should always be possible to filter results e.g. by colour, size, item number, technical specifications, etc. A practical further option to help your customers order quickly is a barcode scanner that makes use of the smartphone camera.
4. Optimised ordering
Ideally, buyers should be able to repeat frequent and regular purchases without the inconvenience of having to use the product search again. The system should model internal processes and any approvals required, as well as provide the facility to create different user profiles.
5. Individual pricing
For B2C businesses, a single price generally applies to all customers. In B2B, by contrast, this is quite rare. Often, prices are segmented according to customer groups and may even be individually negotiated. A B2B e-commerce shop must provide customers with a convenient way to view the prices that apply to them.