Future proof mobile e-commerce demands an innovative approach.
The number of e-commerce applications on mobile devices is increasing, and with it the problems associated with implementation, complexity and differentiation. Urs Marti, CEO of ieffects ag in Zurich, has made it his business to understand the influence of the user experience on the success of e-commerce systems. He noticed that previous approaches were almost all just extensions of existing online shops, which fall a long way short of taking advantage of all the technical opportunities. In particular, they ignore a significant component of the user experience – the speed. This is despite the fact that speed has a direct influence on turnover: even a 3 second wait for data means that 40% of customers are lost.
“Mobile e-commerce is about more than extending existing sales channels to the latest mobile devices. When it comes to increasing sales in today’s world, m-commerce is in fact the missing link,” explains Urs Marti. “Experience shows that, with a smartphone or tablet app, the seller is always right there for the customer when they want to buy something. Even so, long waiting times and laborious ordering processes lead to abandoned purchases and lost sales.”
That’s why the expert team at ieffects decided on a completely new approach – to develop a high-performance framework specifically for mobile e-commerce. This has enabled their customers to achieve over 30% higher sales than with conventional responsive e-commerce solutions.
Do you want to find out what this mobile first concept looks like and the ways in which it can be successfully implemented? Our team will be happy to show you. Contact us.