Flexible implementation of customer requirements for “mobile first” B2B shops using frameworks.
The march towards digital sales shows no signs of slowing, even in B2B sectors. In future, purchasing decisions will be increasingly characterised by mobile e-commerce. With an app, the seller is always instantly on hand for the customer whenever they decide to make a purchase. Using a framework makes it easier to implement customer-oriented sales strategies.
Certain special requirements need to be met for a B2B shop to work successfully on mobile devices. Carefully considered solutions are a must for both design and long-term operation. Conventional responsive web shop systems and standardised modular solutions quickly reach the limits of their capabilities here. What is needed are flexible, modern technologies, and currently these are primarily built on the basis of frameworks.
Frameworks make it possible to maximise the amount of customisation, while still maintaining a good degree of standardisation and cost efficiency. The offering from Swiss provider ieffects is a good example of such a framework: it is able to accommodate corporate and sector-specific needs, while also meeting the requirements of B2B customers. For proof of how user friendly a “mobile first” B2B shop built on a framework can be, consider the app from Winterhalter + Fenner: it has over 140,000 items and an extensive set of features, including search functions tailored to the target audience.
A “mobile first” B2B shop provides a highly efficient vehicle for a strategy transition from sales push to customer pull. It simplifies ordering processes and creates long-term added value for customers, while also increasing their loyalty to the seller. Orders can be placed immediately, wherever the user happens to be, directly from a smartphone or tablet without the need to switch devices or resort to paper. Mobile e-commerce means that the ordering process can be set up in a much more efficient and customer-focused way.
More and more companies are choosing to select an implementation partner to join them at the start of the strategy development phase. When it comes to e-commerce strategies, expert knowledge can be the key to a smoother transition.